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The Bell & Ross watch is specifically designed for purists who have a penchant for the bold. Drawing on the conventions of aviation instruments, each timepiece features a thoroughly utilitarian design and high-performance features suited for the extreme conditions faced by professionals. From cockpit-like dials to an advanced chronograph, Bell & Ross offers unmatched versatility and a contemporary look. Experience the marriage of military-grade toughness and fine horology at Azzi Jewelers.

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BR-03 Golden Heritage 41 MM BR03A-GH-ST/SCA
BR-03 Golden Heritage 41 MM BR03A-GH-ST/SCA
$3,900.00
The BR-03 collection embodies the brand's identity and symbolises its style thanks to its iconic "circle in a square with four screws" motif.
BR-03 White Steel & Gold 41 mm BR03A-WH-STPG/SCA
BR-03 White Steel & Gold 41 mm BR03A-WH-STPG/SCA
$6,900.00
The BR-03 collection embodies the brand's identity and symbolises its style thanks to its iconic "circle in a square with four screws" motif.
BR-03 Diver Full Lum Ceramic 42 mm BR03A-D-LM-CE/SRB
BR-03 Diver Full Lum Ceramic 42 mm BR03A-D-LM-CE/SRB
$5,400.00
The BR-03 Diver from Bell & Ross, the first square diving watch, meets the international standards governing the designation "diving watch"
BR-03 Diver Black Matte Ceramic 42 mm BR03A-D-BL-CE/SRB
BR-03 Diver Black Matte Ceramic 42 mm BR03A-D-BL-CE/SRB
$4,990.00
The BR-03 Diver from Bell & Ross, the first square diving watch, meets the international standards governing the designation "diving watch".
BR-03 Diver Blue Steel 42 mm BR03A-D-BLU-ST/SRB
BR-03 Diver Blue Steel 42 mm BR03A-D-BLU-ST/SRB
$4,400.00
The BR-03 Diver from Bell & Ross, the first square diving watch, meets the international standards governing the designation "diving watch".
BR-03 Diver White Steel 42 mm BR03A-D-WH-ST/SRB
BR-03 Diver White Steel 42 mm BR03A-D-WH-ST/SRB
$4,400.00
The BR-03 Diver from Bell & Ross, the first square diving watch, meets the international standards governing the designation "diving watch".
BR-03 Diver Tara 42 MM BR0392-D-TR-CE/SRB
BR-03 Diver Tara 42 MM BR0392-D-TR-CE/SRB
$5,600.00
A new instrument has been created which embodies the partnership between Bell & Ross and the Tara Ocean Foundation
BR-03 GMT Black 42 MM BR0393-BL-ST/SCA
BR-03 GMT Black 42 MM BR0393-BL-ST/SCA
$4,200.00
Horologically speaking, the GMT function was first developed to meet with both the needs and specifications of aviators and especially pilots.
BR-03 GMT Blue 42 MM BR0393-BLU-ST/SCA
BR-03 GMT Blue 42 MM BR0393-BLU-ST/SCA
$4,200.00
With the BR-03 GMT BLUE, an instrument watch with dual time zone reading, Bell & Ross continues its voyager approach with a colourway that’s rare, elegant and subtle.
BR-03 Chrono Black Matte 42 BR0394-BL-CE
BR-03 Chrono Black Matte 42 BR0394-BL-CE
$5,500.00
Because Bell & Ross watches meet the demands of those working under extreme conditions, Bell & Ross has established a reputation among professional users.
BR-03 Chrono multimeter 42 MM BR0394-SW-CE/SRB
BR-03 Chrono multimeter 42 MM BR0394-SW-CE/SRB
$5,800.00
Like all stopwatches, the BR-03 Chrono Multimeter is intended for measuring short times. This novelty turns out to be multi-functional, as it combines all the information indicated by a chronograph.
BR-S STEEL 39 MM BRS-BLC-ST
BR-S STEEL 39 MM BRS-BLC-ST
$2,200.00
An elegantly simple instrument, the focus of the BR-S STEEL version is a dial offering perfect readability fitted.
BR-S Blue diamond eagle diamonds 39 MM BRS-EA-ST-LGD/SCR
BR-S Blue diamond eagle diamonds 39 MM BRS-EA-ST-LGD/SCR
$6,900.00
Long before we took to the sky, stars were already being used as points of reference for voyages by land or sea.
BR-S Pink diamond eagle 39 MM BRS-EP-ST/SCR
BR-S Pink diamond eagle 39 MM BRS-EP-ST/SCR
$3,100.00
The first aviators used visual navigation, based on observations of the sun.
BR-X5 Iridescent 41 MM BRX5R-IRS-ST/SST
BR-X5 Iridescent 41 MM BRX5R-IRS-ST/SST
$8,400.00
This new version of the BR-X5, designed with high-tech materials which are robust yet lightweight, is released as a futuristic edition of the permanent manufacture collection.
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CHARACTERISTICS OF BELL & ROSS WATCHES


Renowned Swiss watchmaker Bell & Ross draws inspiration from the world of aviation, creating luxury timepieces that are both stylish and precisely crafted. Bell & Ross watches are designed for exquisite performance under extreme conditions. Astronauts, pilots, bomb disposal experts, and divers have all been known to rely on these exceptionally wrought watches for accuracy and dependability. Your average watch collector will also delight in their usefulness and sleek design. We at AZZI Jewelers are proud to house such an extraordinary brand whose collections of watches satisfy a variety of tastes.

POPULAR BELL & ROSS COLLECTIONS


Our luxury showroom houses several Bell & Ross collections, each as wondrous as the last. The BR 03 watches are a particular favorite among fans of this reputable brand and are a sort of evolution of the original BR 01 collection. The BR 01 watches were groundbreaking, a true icon in the world of watchmaking, featuring the round watch dial and square case that would become characteristic of Bell & Ross watches. Meanwhile, the BR 03 collection brings modern wearability and a heightened sense of luxury to the 01 watches. The goal of the BR 03 collection is to create watches that are easily legible, highly functioning, and wearable.

ADDITIONAL POPULAR BELL & ROSS COLLECTIONS


The BR 05 collection retains all of the functionality and durability characteristics of the Bell & Ross brand but with an edgy, modern aesthetic. Designed for the “urban explorer,” the BR 05 watches feature a chronograph movement to increase functionality. The watch case and strap are fused to create one sleek, cohesive piece. BR V2 watches, on the other hand, stray a bit from the distinctive Bell & Ross silhouette with a classic round case. Drawing influence from instrument panels in 1960s aircraft, these retro-style timepieces are timeless and stylish, celebrating the history of aviation and watchmaking.

SHOP BELL & ROSS WATCHES AT AZZI JEWELERS


At AZZI Jewelers, we are committed to providing our customers with high-quality products and a luxury experience. Our Lansing jewelry store is stocked with jewelry and timepiece brands celebrated around the world, such as Swiss watchmaker Bell & Ross. We staff our pristine showroom with highly capable and experienced personnel who would happily guide you through our selection to find the perfect timepiece. Whether you are searching for a piece to add to your personal collection or are seeking a gift for a loved one, we are confident you will find a fitting piece among our carefully curated inventory. Request an appointment for a personalized consultation.
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