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WHAT DETERMINES DIAMOND PRICES?

When buying a diamond always remember that there are four key factors that determine the value of a Diamond. These factors are collectively known as the four C’s.

  • Carat
  • Cut
  • Color
  • Clarity

  • The combination and variables of these factors drive both the value of the diamond and more importantly - they determine the brilliance of the stone.

    There is a direct correlation between the precision of the diamonds clarity, color, cut and the carat.

    LEARN ABOUT DIAMONDS | THE 4 C'S

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