PRESS & MEDIA · AZZI JEWELERS · LANSING, MICHIGAN
Michigan’s Most Talked-About
Michigan’s Most Talked-About
Jewelry Destination
25 years. 2,400+ five star reviews. Michigan’s first dedicated lab-created diamond experience. This is the AZZI Jewelers story.
BY THE NUMBERS
The facts that tell the story.
25+
Years serving Mid-Michigan
4.9★
2,400+ Google reviews
40+
World-class brands carried
#1
Lab diamond destination
THE STORY
Built by someone who refused to do anything halfway.
“
“We are not a typical jewelry store. We are a destination for life’s most meaningful moments.”
— Elie Azzi
Founder & GIA-Certified Gemologist
Before opening AZZI Jewelers around the year 2000, founder Elie Azzi spent years mastering every dimension of the craft — jewelry design, watchmaking, gemology, and custom fabrication. He earned his GIA certification, the most respected credential in the jewelry industry, and built something Lansing had never seen before.
Today AZZI Jewelers is Michigan’s most complete jewelry destination — a place where you can design a custom engagement ring, explore a Rolex, discover a lab-created diamond at The Dymond Bar, or find a piece that stops you in your tracks. All under one roof. All guided by 25 years of genuine expertise.
STORY ANGLES
Compelling stories for every publication.
EXCLUSIVE
Michigan’s First Dedicated Lab-Created Diamond Experience
The Dymond Bar — a first-of-its-kind lab diamond destination inside AZZI Jewelers — is redefining how Michigan couples shop for engagement rings. Lab-created diamonds are up 500% in searches nationally. AZZI is leading that revolution locally.
BUSINESS
From One Man’s Vision to Michigan’s Premier Jeweler
The 25-year entrepreneurial journey of Elie Azzi — a GIA-certified gemologist, designer, and watchmaker who built Lansing’s most trusted luxury brand from the ground up without shortcuts.
CONSUMER
Why Lansing Couples Are Choosing Lab Diamonds
The rise of lab-created diamonds is changing the engagement ring market. AZZI Jewelers is at the center of that shift — with The Dymond Bar offering certified lab diamonds at 50–70% less than natural stones.
LIFESTYLE
The Jewelry Store That Feels Like Family
With 2,400+ five star Google reviews and customers who drive hours to visit — AZZI Jewelers has built something rare in luxury retail. A community. A destination. A place where every customer is treated like the most important person in the room.
WATCH
Michigan’s Most Complete Luxury Watch Collection
From Rolex and Audemars Piguet to Norqain and Shinola Detroit — AZZI Jewelers carries one of the most impressive luxury watch collections in the state. A story about passion, precision, and the art of the timepiece.
PRESS KIT
Everything you need for your story.
Brand fact sheet
Key statistics, milestones, and brand overview
High resolution photography
Showroom, Dymond Bar, products, and founder
Founder bio — Elie Azzi
Full biography and headshot
Brand assets & logos
AZZI logo files in all formats
Request Press Kit →
All press kit requests go directly to press@azzijewelers.com. Requested media files will be provided via email.
ABOUT AZZI JEWELERS
The boilerplate.
AZZI Jewelers is Michigan’s premier destination for custom engagement rings, luxury watches, and lab-created diamonds. Founded in 2000 by GIA-certified gemologist, designer, and watchmaker Elie Azzi, AZZI Jewelers has served Lansing and all of Mid-Michigan for over 25 years with uncompromising expertise, craftsmanship, and care. Home to The Dymond Bar — Michigan’s first dedicated lab-created diamond experience — and carrying 40+ world-class brands including Rolex, Omega, Breitling, Audemars Piguet, and Patek Philippe, AZZI Jewelers is where Michigan comes for the moments that matter most. Located at 3007 E Saginaw St, Lansing, Michigan. Online at azzijewelers.com.
MEDIA INQUIRIES
Let’s tell this story together.
For interviews, feature stories, press kit requests, or media appearances — contact our press team directly. We respond within 24 hours.
